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imran

Asked: April 29, 2023In: Education

__________ refers to the information a consumer has stored in their memory about a product or service. A. Cognitive dissonance B. Product knowledge . C. Product research D. Marketing research.

imran

Asked: April 29, 2023In: Education

Marketing strategies are often designed to influence _______________ and lead to profitable exchanges. A. Consumer decision making . B. Sales strategies C. Advertising strategies D. Export strategies

imran

Asked: April 29, 2023In: Education

Secondary reference groups include ________________. A. Family and close friends B. Sports groups C. Ethnic and religious groups D. Fraternal organizations and professional associations .

imran

Asked: April 29, 2023In: Education

Primary reference groups include ________________. A. College students B. Office colleagues C. Family and close friends . D. Sports groups

imran

Asked: April 29, 2023In: Education

For which of the following products would the reference group influence be the strongest? A. A best-seller novel B. A pickup truck . C. A loaf of bread D. A pair of je

imran

Asked: April 29, 2023In: Education

___________ are the groups that individuals look to when forming attitudes and opinions. A. Reference groups . B. Teenage groups C. Religious groups D. Adult groups

imran

Asked: April 29, 2023In: Education

The reason that higher prices may not affect consumer buying is _______________. A. Most consumers prefer brand names which have higher prices B. 70% of the total population looks for quality services and is willing to pay higher prices C. Consumers believe that higher prices indicate higher quality or prestige . D. Most consumers feel that the price is actually affordable

imran

Asked: April 29, 2023In: Education

__________ are factors that have been shown to affect consumer behavior. A. Brand name, quality, newness, and complexity . B. Advertising, marketing, product, and price C. Outlets, strategies, concept, and brand name D. Quality, advertising, product positioning,

imran

Asked: April 29, 2023In: Education

____________ is the definition of reference groups. A. Groups that an individual looks to when forming attitudes and opinions . B. Groups of people who have been referred to by someone they know C. Groups of office colleagues D. Chat groups on the internet

imran

Asked: April 29, 2023In: Education

For the marketing manager, social class offers some insights into consumer behavior and is potentially useful as a ___________________. A. Market research information B. Market segmentation variable . C. Source of understanding competition’s strategy D. Source to predict future trends

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__________ refers to the information a consumer has stored in their memory about a product or service. A. Cognitive dissonance B. Product knowledge . C. Product research D. Marketing research.

Marketing strategies are often designed to influence _______________ and lead to profitable exchanges. A. Consumer decision making . B. Sales strategies C. Advertising strategies D. Export strategies

Secondary reference groups include ________________. A. Family and close friends B. Sports groups C. Ethnic and religious groups D. Fraternal organizations and professional associations .

Primary reference groups include ________________. A. College students B. Office colleagues C. Family and close friends . D. Sports groups

For which of the following products would the reference group influence be the strongest? A. A best-seller novel B. A pickup truck . C. A loaf of bread D. A pair of je

___________ are the groups that individuals look to when forming attitudes and opinions. A. Reference groups . B. Teenage groups C. Religious groups D. Adult groups

__________ are factors that have been shown to affect consumer behavior. A. Brand name, quality, newness, and complexity . B. Advertising, marketing, product, and price C. Outlets, strategies, concept, and brand name D. Quality, advertising, product positioning,

____________ is the definition of reference groups. A. Groups that an individual looks to when forming attitudes and opinions . B. Groups of people who have been referred to by someone they know C. Groups of office colleagues D. Chat groups on the internet

For the marketing manager, social class offers some insights into consumer behavior and is potentially useful as a ___________________. A. Market research information B. Market segmentation variable . C. Source of understanding competition’s strategy D. Source to predict future trends

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