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Asked: April 29, 2023In: Education

__________ refers to the information a consumer has stored in their memory about a product or service. A. Cognitive dissonance B. Product knowledge . C. Product research D. Marketing research.

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Asked: April 29, 2023In: Education

Marketing strategies are often designed to influence _______________ and lead to profitable exchanges. A. Consumer decision making . B. Sales strategies C. Advertising strategies D. Export strategies

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Asked: April 29, 2023In: Education

Secondary reference groups include ________________. A. Family and close friends B. Sports groups C. Ethnic and religious groups D. Fraternal organizations and professional associations .

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Asked: April 29, 2023In: Education

Primary reference groups include ________________. A. College students B. Office colleagues C. Family and close friends . D. Sports groups

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Asked: April 29, 2023In: Education

For which of the following products would the reference group influence be the strongest? A. A best-seller novel B. A pickup truck . C. A loaf of bread D. A pair of je

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Asked: April 29, 2023In: Education

___________ are the groups that individuals look to when forming attitudes and opinions. A. Reference groups . B. Teenage groups C. Religious groups D. Adult groups

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Asked: April 29, 2023In: Education

The reason that higher prices may not affect consumer buying is _______________. A. Most consumers prefer brand names which have higher prices B. 70% of the total population looks for quality services and is willing to pay higher prices C. Consumers believe that higher prices indicate higher quality or prestige . D. Most consumers feel that the price is actually affordable

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Asked: April 29, 2023In: Education

__________ are factors that have been shown to affect consumer behavior. A. Brand name, quality, newness, and complexity . B. Advertising, marketing, product, and price C. Outlets, strategies, concept, and brand name D. Quality, advertising, product positioning,

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Asked: April 29, 2023In: Education

____________ is the definition of reference groups. A. Groups that an individual looks to when forming attitudes and opinions . B. Groups of people who have been referred to by someone they know C. Groups of office colleagues D. Chat groups on the internet

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Asked: April 29, 2023In: Education

For the marketing manager, social class offers some insights into consumer behavior and is potentially useful as a ___________________. A. Market research information B. Market segmentation variable . C. Source of understanding competition’s strategy D. Source to predict future trends

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