Dynamic content presented in Google crawling isn’t normally indexed.

Dynamic content refers to web content that changes or updates in real-time based on user interactions, preferences, or inputs. It contrasts with static content, which remains the same until manually updated by the website owner. Dynamic content can be personalized for individual users, making it a powerful tool for improving user experience and engagement. Examples include personalized recommendations, live weather updates, interactive maps, and social media feeds.

When it comes to Google crawling and indexing, the search engine’s ability to understand and index dynamic content has traditionally lagged behind its handling of static content. This is because dynamic content, often generated through JavaScript, Ajax, or other client-side scripts, may not be immediately visible or accessible to Google’s crawlers, which are designed to read the static HTML of a webpage. If the dynamic content is loaded client-side, without server-side rendering or proper dynamic rendering solutions in place, Google might not see and index this content effectively.

However, Google has made significant advancements in processing JavaScript and thus has gotten better at discovering and indexing dynamic content. Still, there are best practices to ensure Google can see and index dynamic content effectively:

1. Server-Side Rendering (SSR): This involves generating the full content of a page on the server whenever a user or crawler requests the page. This way, the content is already in the HTML when Google crawls the page.

2. Dynamic Rendering: For websites where a lot of content is loaded client-side, dynamic rendering serves a version of the page