What is digital transformation?

Digital transformation is the process of using digital technologies to create new — or modify existing — business processes, culture, and customer experiences to meet changing business and market requirements. This reimagining of business in the digital age is digital transformation. It transcends traditional roles like sales, marketing, and customer service. Instead, digital transformation begins and ends with how you think about, and engage with, customers. As we move from paper to spreadsheets to smart applications for managing our business, we have the chance to reimagine how we do business — how we engage our customers — with digital technology on our side.

For businesses, digital transformation involves understanding the need to evolve and adopt digital processes and tools to improve efficiency, enhance customer value, and innovate for competitive advantage. It may include integrating cloud computing, AI, and machine learning technologies to automate processes, leveraging big data and analytics for insights, adopting mobile solutions for greater accessibility, and developing e-commerce platforms for online sales, among other strategies.

Digital transformation can be driven by several factors, including the need to meet changing customer expectations, the desire to improve operational efficiency, and the goal to outperform competitors. It’s not just about adopting new technology; it’s about changing the way a company thinks, works, and engages with its stakeholders to thrive in the digital economy.