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B. the name of product a company gives to identify its product in market
B. the name of product a company gives to identify its product in market
A brand is a distinctive symbol, design, name, term, or combination thereof that identifies a seller’s goods or services and distinguishes them from competitors. It encompasses the perception and reputation that consumers have of a company or product, including its values, image, and overall experience associated with it. A strong brand can build customer loyalty and influence purchasing decisions.